Announcement about Marketing Committee (3/31/24)

Good morning, beloved community!

Today, I want to take a moment to shine a light on something that might not always get the recognition it deserves: Marketing. marketing can sometimes be viewed with suspicion in justice-oriented and inclusive spaces. It can be associated with consumerism, capitalism, and the systemic social ills that we’re actively working to dismantle.

However, our marketing efforts are essential to supporting the vision of our church. As stated in our vision statement, we are a vibrant, inclusive faith community committed to creating a sanctuary for all and fostering spiritual growth as we strive towards a more just and compassionate world. What we offer is special to people of many beliefs and identities!

And also, marketing isn’t just about filling seats; it’s about creating meaningful connections and fostering a sense of belonging. We use a marketing funnel approach that focuses on not just getting people in the door but also encourages deepening involvement and belonging. Whether people first encounters 2U, through social media, community events, or word of mouth, they has the opportunity to journey with us at their own pace. This process starts with awareness, grows to engagement eventually eventual may become participation with membership and leadership, every step along the way is impacted by marketing that is guided by our values of inclusion, sanctuary, spiritual growth, and social justice.

Today I’m excited to announce that we have spots open on the committee, and we can use your help. Previous Marketing experience is not necessary. So, I invite you to consider joining the Marketing committee. Together, let’s continue to spread the word and make 2U a beacon of hope and acceptance.Thank you for being part of this journey with us.